As a communications and strategy consultant, my practice centers on content-first, data-driven communication strategies that empower arts organizations to amplify their cultural impact and stay relevant in an increasingly dynamic world.

My expertise lies in crafting and executing strategic communications and marketing campaigns, managing innovative digital projects, and developing editorial content for web, video, audio, and social media. I am passionate about using creative storytelling to deepen audience engagement, as well as leveraging digital analytics and emerging technologies to deliver measurable, impactful results. Guided by design thinking methods, I work closely with organizations to ensure their communications reflect their core values and forge stronger audience connections.

Over the past eight years, I have worked with a diverse range of arts organizations and cultural institutions, including Art21 in New York, the Museum Barberini in Potsdam and the Boros Collection in Berlin, as well as OMR and LagoAlgo in Mexico City. Drawing from in-depth experience across Communications, Development, and Curatorial departments, I bring a multidisciplinary perspective to every challenge – delivering projects with empathy, strong analytical thinking, and creative vision.

Notable projects include leading the editorial direction and implementation of a new website and brand identity for OMR, co-developing a customized data analysis tool in partnership with the Hasso-Plattner-Institut and the Museum Barberini, and launching the Barberini’s vast Impressionism collection across multiple digital platforms.